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They want to highlight the role it plays in causing brain haemorrhages by reaching out to businesses and organisations for ‘lunch and learn’ sessions.

Focusing on ensuring a tragedy didn’t happen in vain, The Natalie Kate Moss Trust was set up in 2012 by the Moss family following the sudden death of Natalie at the age of 26 after an unexpected brain haemorrhage.

They now work with Manchester University (of which Natalie was an alumnus) to fund groundbreaking research to treat brain haemorrhages whilst educating and empowering more people with the right information to prevent them before they happen.

The Charity says that unfortunately, brain haemorrhages are far too prevalent, with 3 million people a year dying from them and only three of five people surviving within one month of having one.

The Natalie Kate Moss Trust will be running a stand at The Pink Link Summer Regional Event on Friday 11th August at Blackburn Cathedral.